CX Statistics

A list of statistics published from the customer experience industry. Each statistic shows its source and was correctly replicated from that source at the time of publication. 

91% of CEOs believe they deliver a superior experience, just 30% of their customers agree
Source: Kantar

91% of CEOs believe customer centricity is essential to driving business growth whilst only 19% of UK customers rate their brands as truly customer centric
Source: Kantar, Insights2020, Kantar Consulting and CX+ Index, Kantar TNS (Jan 2018 –n=6,000)